About WalkUp AI

WalkUp AI is the ultimate walk-up system for baseball and softball — it turns any phone into a stadium sound system. Every player deserves their moment: a personalized walk-up song with precise start and stop times and a custom AI stadium announcer intro that makes them feel like a pro stepping into the big leagues.

What WalkUp AI Does

The app is built for team managers and coaches who want to elevate the game-day experience without juggling playlists, scribbled batting orders, and manual song cues. Set up a game in seconds, pull your lineup from the roster, and let the Game Time Console handle the rest — playing each player’s song and voice intro at exactly the right moment, every at-bat. Import a full roster in seconds with the AI Roster Import Assistant: upload a screenshot from another app or a photo of your printed sheet and the lineup builds itself. Not sure yet? Run the immersive demo game and hear it all before you set up a thing.

Spectators follow the live scoreboard and batting order from their own phones with a join code — the full stadium atmosphere for everyone in the stands. Beyond the walk-up, WalkUp AI handles team and roster management, AI song and sound-effect generation, multi-at-bat setlists, between-inning break playlists, and live score and stat tracking — so one app runs the audio, the lineup, and the scorebook.

Why We Built WalkUp AI

WalkUp AI started with a simple conviction: the walk-up experience could be far better than what I was doing by hand. Before any of this, I ran walk-ups the manual way — find the next batter’s song in the streaming app, set the start time, volume up, play, pause, volume back down, find the next song, repeat. Every at-bat, I was buried in my phone cueing tracks instead of watching the game. A kid walking to the plate deserved a real stadium moment, and the coach deserved to actually see it.

The loop was familiar to anyone who’s run the music: crumpled batting order in one hand, phone in the other, skipping to the right second, muting so you could call the name, hunting the next track — every at-bat, every inning. I was busy being the sound guy and missing the game. I knew what the experience was supposed to be — an AI announcer calling your player by name, the song hitting at the exact right second, the whole lineup firing from one tap — and I knew it was buildable. So I built it. WalkUp AI is what game-day audio was always supposed to sound like, not the partial fix the other apps kept settling for.

Who WalkUp AI Is For

WalkUp AI is built for the people who run game day at community ballparks. That includes youth and travel baseball teams, Little League-style programs, fastpitch softball clubs, slowpitch softball leagues, and recreational baseball and softball organizations. Coaches use it to run the lineup and audio from any phone, parents follow the game live or manage their own player’s walk-up through Player+, teams connect their whole program with Team+, and players get a real stadium moment every time they step to the plate.

Our Mission

Turn any phone into a stadium sound system and make every player feel like the star of the show — while making game day easier to run for coaches and parents, so they can spend more of their time on the game itself.

Music & Streaming

WalkUp AI plays music through your own Apple Music subscription — we never charge you for access to your music. Your songs, your credentials, your library. No hidden fees, no markups, no middleman.

What sets us apart is the WalkUp AI Studio — a built-in creative engine powered by an industry-leading AI voice and music generation engine (ElevenLabs). It generates gameday announcer voices for professional walk-out intros, custom sound effects, and original AI walk-up songs on demand. Pick from 14different voice personas, create sound FX in a tap, or produce an original track for a player who doesn’t have a favorite song yet. Type a script, pick a vibe, hit generate — that’s it.